Why Personal Trainers look for American Fitness

That's the question I asked when I began working at AF.

And sure enough there were many answers: It's the articles. It's the glossy pages. It's the celebrity cover stories--Jennifer Love Hewitt, John Schneider, Kristi Yamaguchi, etc. And finally, it's the CEU Corner.

CEU--an acronym for Continuing Education Unit--is what fitness professionals are required to earn (about 15, my guess) to RE-certify. That's, of course, if they want to continue their career in fitness. But alas, CEUs are not easy to get. Historically, AF has offered only 2 measly CEUs from its CEU Corner article. Every article (which is heavy on research) is followed by an exam that must be submitted so the person may earn those two units.

But soon, I hear, we'll be adding more CEUs to the magazine. That is, we'll be adding another CEU or making the current one longer so that each magazine will carry more CEUs to earn. I guess we won't know until the details are ironed out.

I'll keep you posted.